A fashion company, ‘Shaper of Beauty’ on Monday, launched an entertainment company.

A press statement jointly signed by its founder, Taiwo Hassan Alli and Kehinde Hussein Alli, stated that the company will be aimed at galvanizing the enormous talents in the fashion and music industry across Nigeria.

“SOB entertainment was established to bring solutions to the lingering problems in the Nigerian entertainment industry.

“In view of the recent Afrobeats revolution, there is a need for more hands in the entertainment industry”

The duo who are also Tai Solarin University Of Education (TASUED) undergraduates further revealed that two of their upcoming projects – SOB International Beauty Pageantry and SOB Talent hunt competition would be held later in the year.